.jpg?w=800&resize=800,500&ssl=1 "Ficohsa strengthens its regional leadership in the MERCO 2025 Rankings")
Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.
Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.
Recognition for Group Companies in the Region
The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.
- Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
- Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
- Panama: Ficohsa appears in the country’s sectoral ranking.
- El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.
Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.
Leaders recognized for their leadership
The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:
- Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
- José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.
These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.
Reputation as a strategic factor
MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.
Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.
Commitment to Central America and stakeholders
This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.
Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.
